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Scary Education

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Viral Video Campaign

Client: DoD – D.A.N.T.E.S.

Agency: Hooah LLC

Distribution: Web


The agency was hired to develop and produce a series of thirty-second spots that were derived from trending internet topics and viral videos, but still drove the message of the importance of education.


Direction: Provide concepts. Supervise scriptwriting. Find assets, established look & feel.

Production: Assembled the team and worked out media logistics and acquisition as well as establish a post-production workflow.

Post-production: Sound design and mastering.

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